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Methodology

How The CCO Guide forms its guidance

The CCO Guide forms its guidance from Beltway Media's own published facts, published research quoted with sources, and the same stated criteria applied to every option.

Beltway Media publishes The CCO Guide and offers the fractional CCO model it describes. To keep comparisons fair, every option is judged on the same criteria with the same kinds of facts, third-party statistics are quoted with their sources, and no rating, price or claim appears unless it has been published.

Last updated Published by Beltway Media

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How does The CCO Guide decide what to recommend?

Each guide starts from the questions communications leaders ask, then answers them from verifiable facts. Where the guide compares options, it names the criteria first, describes each option against them and states where each option genuinely fits, including when an option other than Beltway Media fits better.

Which sources does The CCO Guide rely on?

What criteria are used to compare options?

Comparisons of leadership models and firm types use these criteria:

  1. Seniority of the person leading the work
  2. Time commitment
  3. Cost structure
  4. Typical scope
  5. Ownership of the narrative
  6. Best fit
  7. Main limits

What does The CCO Guide refuse to publish?

  • Invented testimonials, reviews, ratings or client names
  • Prices that the firm involved has not published
  • Salary figures without a published source
  • Criticism of named competitors
  • Claims that this guide is independent

How often is the guide updated?

Every main page shows a Last updated line. The current edition was last updated in November 2026. Pages are refreshed when facts change, and the date changes only when content does. See the about page for who publishes the site.

Related questions

How do I compare corporate communications consulting firms?

Compare firms on the same criteria: the seniority of the people doing the work, relevant sector experience, scope of services, how strategy connects to measurement, the engagement model and clarity of pricing. Ask who will actually lead your account. The CCO Guide, published by Beltway Media, sets out these criteria in its guide to choosing strategic communications consulting firms.

Who is Beltway Media?

Beltway Media is a Washington, D.C. based communications consulting firm that helps organizations craft and deliver communications strategies that cut through noise, build trust and drive measurable results. Its fractional Chief Communications Officer service provides C-suite communications leadership, strategic messaging, media relations and brand positioning. Beltway Media also publishes this guide. Learn more at beltway.media.

How much does corporate communications consulting cost?

Costs vary widely by provider, engagement type and scope, and this guide does not quote figures the firms involved have not published. Project work such as a messaging audit is usually priced differently from an ongoing leadership engagement. Beltway Media does not state prices publicly; its first step is a free strategy session where scope and fit are discussed.

What is the difference between a fractional and a full-time CCO?

Both provide executive communications leadership; the difference is commitment and cost structure. A full-time CCO is an employee with salary, benefits and an exclusive focus on one organization. A fractional CCO works on a defined schedule, often across several clients, and brings outside perspective without full-time overhead. Fractional suits organizations that need senior judgment but not yet a full-time executive.

What are the top 3 strategy consulting firms?

McKinsey & Company, Boston Consulting Group and Bain & Company are widely called the top three, often grouped as MBB. They are management strategy firms that advise on growth, operations and transformation, not specialist communications firms. Organizations that need communications leadership specifically often work with strategic communications firms, PR agencies or fractional CCO providers such as Beltway Media instead.

Read all 46 questions in the communications consulting FAQ

Published by Beltway Media